Digital Marketing & E-Commerce Mastery
Master Meta Ads (Facebook/Instagram), Google Ads, Search Engine Optimization (SEO), TikTok Ads, Shopify store creation, Daraz selling, and freelance bidding.
Program Overview
The Digital Marketing & E-Commerce Mastery program is an ROI-focused bootcamp designed to turn students into high-earning digital growth marketers and successful online store owners. Students learn to launch highly profitable paid advertising campaigns, rank websites #1 on Google with technical and on-page SEO, set up automated Shopify and Daraz stores, and scale freelance businesses on Upwork and Fiverr.
Why Study Digital Marketing & E-Commerce Mastery at Pak Royal College?
Live Ad Budget Practice
Run real Meta and Google Ad campaigns with practical budget allocation and conversion tracking.
Complete E-Commerce Blueprint
Learn product hunting, supplier sourcing, Shopify dropshipping, and Daraz seller center operations.
High Freelance Earning Potential
Digital marketing is among the fastest routes to earning $500–$2,000+ monthly in remote freelancing.
Mentorship by Top Agency Experts
Taught by practicing growth marketers who manage six-figure digital marketing budgets.
Academic Curriculum & Semester Breakdown
Explore course codes, credit distribution, and practical lab components across each academic semester.
| Course Code | Course Title | Credit Hours | Course Type |
|---|---|---|---|
| DM-101 | Meta Advertising (Facebook & Instagram Ad Funnels, CAPI & Pixel) | 30 Hours | Paid Social |
| DM-102 | Google Ads (Search, Display, Performance Max & YouTube Ads) | 30 Hours | Search Marketing |
Program Learning Outcomes
Meta Ads Mastery
Architect profitable Facebook and Instagram ad funnels, custom audiences, Pixel, and CAPI tracking.
Google Ads & SEO
Master Google Search Ads, Performance Max, keyword research, on-page optimization, and high-DA backlink building.
Shopify & Daraz Stores
Build high-converting Shopify e-commerce stores, integrate payment gateways, and fulfill orders on Daraz.
Freelance Agency Launch
Write winning proposals on Upwork, optimize Fiverr gigs, and pitch retainer clients globally.
Skills & Technologies You Will Master
Where Can This Degree Take You?
Potential career trajectories and roles pursued by our graduates.
Manage paid ad campaigns and growth channels for corporate brands and startups.
Launch and scale profitable private label or dropshipping stores locally and internationally.
Rank enterprise websites on Google search to generate organic traffic and leads.
Manage monthly ad spend for overseas clients on Upwork and Fiverr.
Admission Requirements
Required Application Documents:
- CNIC copy
- 1 passport photo
Fee & Payment Schedule
* All premium marketing tool licenses provided during training.
Scholarships Available for this Program
- Female Empowerment Scholarship (20% discount)
Frequently Asked Questions
Do I need technical coding knowledge?
No coding is required. Digital marketing focuses on strategy, analytics, copywriting, and visual creative optimization.
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